Ashraf Helal

I am a Leadership Coach, Design Thinking advisor, Author and Positive Psychology practitioner. My purpose is to support leaders to unlock their hearts, transform, grow and live fully.

I’m a PCC coach, ICF, an Advanced Management graduate from Henley business school, UK and a positive psychology student at Langley group institute, AU. I’ve been mentoring, coaching and facilitating group transformation programs for thousands of hours during the past 5 years. I also have 25 years of experience in multinationals where I worked as a leader and an executive myself, the matter that allows me to connect with my clients where they stand.

I grew up in Cairo, I lived and worked in Egypt and with several multinationals located in Egypt, Europe and Gulf. Now I support organizations and groups to realize their purpose through leadership coaching, facilitation of transformation and customer experience “design thinking” consultancy. I also work closely with youth groups in Egypt through speaking and facilitating workshops for universities, NGOs and clubs.

I live with my family in Cairo, Egypt and I love writing, speaking, photography and sports.



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